Sparkle is in Session at Claire’s
Seasonal campaign for Claire’s global back to school season. I created the overarching concept, led the art direction and design for both their retail and digital experiences. This campaign launched at all 2,300 stores.
Role: Design Director
Branding, Art Direction, Retail Design, Digital Content Design, Copy
Each Claire’s store is different so the design library had to be flexible for several different types of applications and languages
Campaign Photography
All photography done in-house by Claire’s photo team
