Sparkle is in Session
Seasonal campaign for Claire’s global back to school season. I created the overarching concept, led the art direction and design for both their retail and digital experiences. This campaign launched at all 2,300 stores.
Role: Design Director
Retail Store Experience
Each Claire’s store is different so the design library had to be flexible for several different types of applications and languages
Website
Paid Social
Campaign Photography
All photography done in-house by Claire’s photo team
