DJ 'DIP

What started out as a Spotify x Minnidip summer playlist series and ended with a 'Mixed CD' disc float sold at Urban Outfitters.

The monthly series would kick-off with a reel introducing the new ‘Summer Vibes’ playlist available on Spotify. The perfect playlist to pop on while minnidipping with your besties.

Each post was followed up by a story that shared the Spotify playlist with a direct link

…and then, in true Minnidip fashion. An inflatable was made. Sold exclusively at Urban Outfitters.