Minnidip at Target 2023 Campaign
Minnidip’s 5th year of launching new product on Target shelves nationwide. The 2023 campaign concept was based around creating your own secret garden oasis with Minnidip. Year after year Minnidip is the highest performing product in their category, increasing demand nationwide with continual need for more.
Role: Design + Content Director
Branding, Art Direction, Styling, Content Strategy, Digital Content Design, Copywriting
All imagery here was used for all Minnidip marketing materials + Target.com
All creative done in-house at Minnidip
Reposting minnidippers using product was important to show the product in use — I designed a sticker package to make our reposts feel like part of the campaign
To drive traffic to Target stores we launched a sweepstakes to get people taking selfies and videos in aisle. I shot and edited the content.
✨CHANCE TO WIN!✨ We want to see YOU shopping Minnidip at Target! 3 lucky shoppers will win a $250 GIFTCARD to Target. Just tag @minnidip on Instagram or TikTok with your #targetxminnidipshelfie shopping our new YEAR 5 collection 🎯🛒!!!
HOW TO ENTER:
✨Take a 📸 or 📹 shopping Minnidip at Target
✨Tag @minnidip on your Instagram or TikTok
✨Include the hashtag #targetxminnidipshelfie
WHAT YOU’LL WIN:
💳 $250 gift card to Target
Don’t forget your 💸 💳 CHANCE TO WIN A $250 GIFT CARD TO TARGET🎯! All you have to do is post your #targetxminnidipshelfie 🤳🛒 (on Instagram, Stories or TikTok!) and tag @minnidip shopping our YEAR 5 collection. We can’t wait to see 👀, good luck!
To get more eyes on Minnidip we launched a giveaway with other female founded brands at Target. I shot and edited the content for all the brands to post.
🎯GIVEAWAY ALERT🎯 We’ve teamed up with some of our favorite ✨female-founded✨ brands that are also on @target shelves for the ultimate TREAT YOURSELF giveaway 💦🧴💅🏼🍬!!
THREE lucky winners will receive:
🌟@minnidip Pool + Splash Pad or Pup Dip of your choice from our Target Year 5 Collection
🌟4 sets of @chillhouse Chill Tips press on nails
🌟@saltair’s Moisture shampoo and conditioner + all 6 body washes
🌟24 bags of @smartsweets candy of your choice
🌟$100 gift card to Target
In store content was so important to re introduce our product on Target shelves for new followers. I shot and edited the content.
It’s definitely time. It’s warming up and the sun is here to stay☀️🤞🏼. Head to Target🎯(as if you need an excuse) and make sure ✨Minnidip✨ is on your list. There’s no better way to celebrate the sunshine than kicking back and relaxing in your Minnidip💦. Which one is going in your cart🛒?