Seasonal campaign for Claire’s global back-to-school season. I created the overarching concept and led the art direction and design for both their retail and digital experiences.
Client: Claire’s | Global Creative Director: Amanda Macedo
Retail Store Experience
Each Claire’s store is different so the design library had to be flexible for several different types of applications and languages
Digital launch that coincided with retail flip
Website
Design | Lilly Serafimova
Paid Social
Campaign Photography
All photography done in-house by Claire’s photo team
