Holiday at Minnidip
The Holiday Shop is open and it's time to DIP THE HALLS with Minnidip. We launched a holiday campaign to get people gifting the DiPP!T ball pits as well as summer product for the holidays. Our Minni-Concierge standing by to help.
Role: Design + Content Director
Branding, Art Direction, Styling, Content Strategy, Digital Content Design, Copy
All creative done in-house at Minnidip
We categorized all our product by personality types to help the gift giver find the right product. We wanted to gameify the process so we introduced our Minni-Concierge, Jena to help with the process.
We had our followers screenshot the ‘this or that’ game board, post their answers to their stories and tag Minnidip. Jena, our Minni-Concierge would then reply to each post via DM with her gifting answer and a 20% off discount code.
The DM that was sent with a discount code and a shop now link