Trunk Club Brand Campaign

Full company rebrand + integrated campaign work centered around raising brand awareness for Trunk Club. We came up with the tag ‘There’s something for you in every Trunk’ Hinging on the personal styling service each customer receives based on their needs. Alongside TV, we created a design system that stood out and emphasized the whole idea around the campaign in a visual way.

Goal: Raise brand awareness among the brands target demographic in cities nationwide. Result: Chicago | +24% Lift, Awareness +14% Consideration +10% | Dallas | +16% Lift, Awareness +8%, Consideration +8% | San Francisco | +33% Lift, Awareness +14%, Consideration +19% |

Role: Creative Lead

Branding, Art Direction, Design