The Cloud Collection

The Minnidip CLOUD CH(AIR) will have you floating on (air)...in dreamy rooms, breezy backyards and along sun-drenched poolsides. The chicest inflatable chaise lounger out there. Next stop: Cloud 9! ☁️☁️☁️☁️☁️☁️☁️☁️☁️

Role: Design + Content Director

Branding + Package Design, Photo Art Direction + Styling, Digital Content Design

Logo design for the collection

For this photoshoot I led casting (it’s me!), styling and art direction.

Instagram product launch in-feed and stories utilizing photos + design elements from packaging and product to create a cohesive look and feel as a collection.

To make the unboxing experience special I designed a sticker to put on the outside of the shipping box + pink cloud tissue paper to fill it

‘Floating on a Cloud’ Instagram Giveaway with Herbivore and Samara | I photographed + styled + art directed and retouched these photos

All creative done in-house at La Vaca Designhouse. Creative Direction: Emily Vaca | Art Direction / Styling / Design: Carrie Kieffer