Target 2024 Collection

Role: Design + Content Director

Branding, Photo Art Direction + Styling, Digital Content Design

All imagery here was used for all Minnidip marketing materials + Target.com

All creative done in-house at La Vaca Designhouse. Creative Direction: Emily Vaca + David Vaca | Art Direction / Styling / Design: Carrie Kieffer | HMU: Gina Barrington

Below are all the launch videos for each collection within the Target 2024 collection. I put together all the videos using final photo assets + close up videos that myself and Emily Vaca shot. I also designed the “Resort Collection’ logo lockup that you see used throughout the marketing materials. Make sure your volume is up!

Italy is always a good idea…and so are lemons 😉🍋💦 A little glimpse into our SS24 ✨RESORT COLLECTION✨ Available only at TARGET 🎯 DiP DROP 3/3!!

DiP DROP ALERT!! Now at @target!! 🎯The #minnidip 2024 Collection is available nationwide on Target shelves and online at target.com… our Target YEAR 6 Collection features the new ✨EXCLUSIVE✨ Resort Collection 🇮🇹🍋, our NEW Garland Arch Sprinklers 🎈💦, our NEW Pool Fl(air) pattern 😊, our NEW Tufted and Minni-Minni patterns, and our most iconic minnidipper favs—including the That’s Banana(leave)s! 🌴and the Tufted Blushing Palms 💕—are BACK!!! We can’t wait to see you minnidipping in our newest Target collection!! Cheers to 6 YEARS!!! 🤯🥰🥂 

Introducing ✨The Resort Collection✨ EXCLUSIVE to @target and limited-edition for this year only! The 2024 Resort Collection will transport your backyard into your very own chic Italian oasis! 🇮🇹🍋☀️💦
Inspired by trips to Amalfi, driving along the coast, and basking in the Italian sun with a limoncello in hand. The collection features our signature inflatable fountain sprinkler that looks like a real courtyard ⛲ (a #minnidip first-ever creation, est in 2022!) our NEW GARLAND ARCH SPRINKLER (featuring our first-of-its-kind 🎈garland), our iconic Tufted pool, Minni-Minni for the little ones, and of course a matching splash pad.
It’s time to check into The Resort at Target now! 🛒🎯✨

It’s here! Our Fluted Terrazzo Collection is on shelf at @target and already proving to be a summer must-have!☀️💦✨ The Terrazzo Collection will elevate your backyard space and fit right in to whatever your style might be.
Inspired by fluted carved stone with terrazzo details giving each piece a dimensional appearance for an ultra chic, neutral toned statement piece. The collection features our signature inflatable fountain sprinkler that looks like a real courtyard ⛲ (a #minnidip first-ever creation, est in 2022!) our NEW GARLAND ARCH SPRINKLER (featuring our first-of-its-kind 🎈garland) and of course, our iconic Tufted pool.
What’s going in your cart? 🛒🎯

Welcome to the JUNGLE OASIS Collection! 🌴🐆☀️ On shelf @target and ready to bring out your inner spirit animal! ✨The Jungle Collection will turn your backyard into your very own lush jungle oasis.
Inspired by classic animal prints but making it playful. Featuring a heart-spotted leopard and a leaf-striped tiger basking in the sun wearing their chic sunglasses. The collection features our 3-ring pool and matching splash pad — both available at Target.
Head to Target now, it’s a jungle out there 😉🎯

Our FIRST-EVER ✨POOL FL(AIR)™✨ Minnidip is now available at @target ! We can’t wait to share our first-of-its kind accessory to Inflate & Decorate™ your Minnidip! This will be sure to bring some extra added fun and smiles to your day of Minnidipping. 😍💦
POOL FL(AIR)™ is water-activated, reusable, repositionable and made with a non-adhesive material so you can decorate your Minnidip without adhesive melting in the hot sun! 🤯☀️
Our ALL SMILES AND WAVES Minnidip features an organic blue and white wave pattern with colorful smiley faces and graphic patterned POOL FL(AIR)™ accessories to create your very own pattern! We can’t wait to see what you create!!
Don’t forget to add Minnidip fun to your next Target run 🎯🎉💦

From the @target shelf to your backyard, we promise you’ll make the best minnidip memories full of ✨FUN✨! Our 2024 Collection is here 🎯 and we can’t wait to see you minnidipping all summer long 🎉💦☀️

When the group text is poppin off and moving too fast to reply. TLDR Shop Minnidip at Target 🎯🛒✨